Moodka — Campaign for Byoode
Beauty / Skincare
This project was produced for Moodka for the skincare brand Byoode.
The visual concept combines clean product photography with ingredient-based compositions, using fruits, grains and natural textures to create a visual connection between the products and their formulations.
Alongside the still life imagery, close-up beauty portraits introduce a more human dimension to the series, highlighting skin texture and the interaction between product and skin.
The result is a visual narrative that blends product photography, beauty imagery and playful compositions into a cohesive campaign.
The visual direction of the project moves between still life compositions and beauty imagery, exploring different ways of representing the relationship between product, ingredient and skin.
Ingredient-based setups introduce a playful and tactile dimension to the images, using fruits, grains and textures as visual elements that echo the formulations of the products.
These compositions contrast with the beauty portraits, where the focus shifts to skin texture, light and the gesture of applying the product, bringing a more intimate and human perspective to the series.
Together, the images create a visual balance between concept, materiality and beauty.
A balance between minimal still life compositions and intimate beauty imagery, focused on light, texture and skin.
Beyond the final images, the campaign also reflects an ongoing interest in building strong visual narratives through simplicity. Each decision, from framing to light direction, was made to reinforce a coherent identity while leaving space for subtle emotion and visual restraint.
Creative Notes
CLIENT
BRAND
PHOTOGRAPHY
PHOTOGRAPHY ASSITANT
MAKE UP
MODEL
Moodka Studio
Byoode
Jhonny Alexander
Asterio Sequerra
Cristóbal Valero
Weiting Lin